I recently took a branding class offered up by my fabulous new publisher, Entangled Publishing, and we discussed making your name stick. Now, I’m not going to try to paraphrase what happened in that class, but it sent me into information overload and I began to ponder how I can use what I learned in other areas of my work.
Okay, we’ve all seen the commercials that have brand names with a slogan attached that we’ll recognize for the rest of our lives. Some of them are 10-15 years old. “Just do it.” “The quicker picker upper.” Those are just a couple that comes to mind, but what about your favorite authors. I’m thinking about my faves and I know that there is something in every story that is a signature style/voice/theme for that author that brings me back to their work over and over again.
L. K. Hamilton will always give you a bit of macabre with her snark and sex. Gena Showalter has a sensual rhythm to her hot heroes and tends to tackle the darker emotions. Lyndsay Sands offers up humor with every bite.
They have found a way to brand their stories as much as their name. That’s what keeps their readers come back for more. So, what does this have to do with me? I re-evaluated my writing last night over a nice Mescato. Probably not the best time to do this, but sometimes we get too caught up in our own heads. I found that the stories that I’ve written that I love always take you down a path you weren’t expecting. That’s kind of my brand. It’s not an intentional path, it’s just a very natural method my brain chooses.
There will always be a bit of gore that my editor’s will have to shake their finger at. I’m a horror fan, no other excuses needed. The characters will be tortured sweetly. And most importantly, they will always be as real as I can make them. I spend too much time with them for that not to happen.
So, today, I ask you: If you are writer what does your writing style say about you and your brand? Does your style have a brand? If you are a reader, what does your favorite author do that keeps bringing you back to them over and over again? Please leave a comment below, I’d love to know. I’ll also offer up an ecopy of my latest release, Piper’s Fury to one participant!! Thanks for coming by and sitting through my meandering. J
It's an empath thing...
Using your "powers" to help the Dark Hills Police Department hunt down serial killers doesn't leave much time for dating. Not that Piper Anast is complaining. The last thing she needs is some guy brushing up against her and pumping his pornographic thoughts into her head.
When she meets Bennett Slade, a sexy, tormented vampire, Piper stumbles headlong into a telepathic connection with his missing daughter. She can't leave the kid to the evil surrounding her unwanted visions, nor can she resist her draw to Slade. He's the first guy she's been able to touch vision-free in, well, forever.
As she and Slade close in on the evil creature holding his daughter, Piper's powers morph into a deadly fury. To save Slade's daughter-and herself-Piper must face down demons she never knew she had and trust the one thing she keeps from everyone.
Rachel’s writing career began at the impressionable age of twelve with a poem dedicated to the soldiers of Desert Storm. A dark macabre affair that earned her a publication in an anthology and many raised eyebrows from family and friends, she hid her poetry and artistic style for years…
Tucked away in the heart of Central Texas, with the loving support of her husband and three children, she dusted the cobwebs from her craft. Returning to those twisted regions of her mind, she creates dark urban fantasies and soul-searching paranormal romance.
To learn where love twists the soul and lights the shadows, visit Rachel at http://www.rachelfirasek.com/
Rachel will give away one ebook copy of her latest release, Passion of the Soul: Piper's Fury. Comment for a chance to win!