While we all know the importance of web presence, we are doubly aware of the rule of not letting preoccupation with web presence overtake actual writing. Nothing replaces putting words on the page on that computer screen. Now, that disclaimer out of the way, I can safely continue speaking on the topic of the day – important pieces of your website/blog layout.
Three months ago I decided to give my blog a makeover. Yep, my little home on the interwebs was going to get a brand new look! After using Tumblr for two years, I had no wish to move, but unfortunately Tumblr is difficult to customize and I lack amazing coding abilities. The next step in my endeavor was to recruit my friend Sabbi in building this monster. But for her to be able to help me, she needed to know the important pieces of a writer's website and I had to be able to spell them out for her.
In my research and debating the important pieces, this is what I learned.
First, be aware of what I call the 'No Scroll Zone.' This is the part of your blog or website that visitors see upon arrival. The area of the browser they check out before they scroll down to see more of your content. Why is the 'No Scroll Zone' so important? The truth is that people are impatient. Many will not bother with scrolling. They want all relevant information readily available to them. Therefore you want your key list of data in the 'No Scroll Zone.'
Based on my research and personal taste, this is my own list:
Menu (You would be surprised how often it is buried in the layout.)
Twitter Feed (If you partake of the Twitterverse, which I definitely do.)
Social Media Buttons
About the Author
Hints about what you write.
Technically I believe 'RSS Feed' would fall under 'Social Media Buttons,' along with your YouTube channel, Facebook, etc. However I mention RSS Feed by itself because of all the times I have had to hunt for it. I find an awesome blog! I want to follow said awesome blog! Commence the tedious hunt for any RSS Feed button. You do not want to make your potential followers/readers/fans wish you'd drawn them a map for your website.
My website's new look is destined to appear in two weeks. I have seen some sneak peeks and they look fabulous! What is on your list of must-have's in the 'No Scroll Zone'? If you are a published authored, are your book covers included on your list?